{"id":6570,"date":"2026-02-11T18:50:59","date_gmt":"2026-02-11T17:50:59","guid":{"rendered":"https:\/\/greenpoppy.se\/?p=6570"},"modified":"2026-02-11T18:51:03","modified_gmt":"2026-02-11T17:51:03","slug":"varfor-jag-borjade-med-tygblojor-och-startade-green-poppy","status":"publish","type":"post","link":"https:\/\/greenpoppy.se\/en\/2026\/02\/11\/varfor-jag-borjade-med-tygblojor-och-startade-green-poppy\/","title":{"rendered":"Varf\u00f6r jag b\u00f6rjade med tygbl\u00f6jor och startade Green Poppy"},"content":{"rendered":"<p class=\"has-text-align-left\">Ibland b\u00f6rjar n\u00e5got litet och v\u00e4xer till n\u00e5got mycket st\u00f6rre \u00e4n man f\u00f6rst t\u00e4nkt sig. F\u00f6r mig b\u00f6rjade det med en nyfikenhet kring tygbl\u00f6jor. Eller egentligen var det en medf\u00f6dd nyfikenhet.<\/p>\n\n\n\n<p>Jag har vetat hela mitt liv att mina f\u00f6r\u00e4ldrar anv\u00e4nde tygbl\u00f6jor till mig n\u00e4r jag var liten. Det har alltid liksom sagts och jag har inte reflekterat vidare \u00f6ver det. Det var inte f\u00f6rens var gravid med mitt f\u00f6rsta barn som jag faktiskt b\u00f6rjade fundera p\u00e5 tygbl\u00f6jor &#8211; hur funkar det egentligen? Jag f\u00f6rstod att det handlade p\u00e5 n\u00e5got s\u00e4tt om en bl\u00f6ja som man tv\u00e4ttade, men det k\u00e4ndes v\u00e4ldigt ologiskt f\u00f6r mig. <\/p>\n\n\n\n<p>S\u00e5 jag b\u00f6rjade min research. <\/p>\n\n\n\n<p>Jag \u00e4lskar att n\u00f6rda ner mig i saker och blev v\u00e4ldigt glad n\u00e4r jag s\u00e5g att det fanns ett community, och en stor grupp p\u00e5 Facebook f\u00f6r tygbl\u00f6jor. Och vips s\u00e5 var jag hooked. P\u00e5 riktigt, det gick verkligen s\u00e5 fort och jag best\u00e4mde mig f\u00f6r att vi ska ha tygbl\u00f6jor till v\u00e5rt f\u00f6rsta barn.<\/p>\n\n\n\n<p>Och ganska snabbt ins\u00e5g jag att tygbl\u00f6jor inte alls var det jag trott. Det var ju en hel livsstil och skulle snart bli en stor hobby f\u00f6r mig.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fr\u00e5n tveksam till \u00f6vertygad<\/h3>\n\n\n\n<p>Det gick v\u00e4ldigt smidigt att b\u00f6rja med tygbl\u00f6jor och k\u00e4ndes snabbt som en vardag. Tv\u00e4tten blev en rutin. Bytena gick smidigt. Och framf\u00f6r allt k\u00e4ndes det bra i magen. Jag var s\u00e5 n\u00f6jd \u00f6ver v\u00e5rt val och provade mig fram genom hela marknaden. <\/p>\n\n\n\n<p>Att veta vad som \u00e4r n\u00e4rmast mitt barns hud. Att kunna v\u00e4lja material. Att slippa starka dofter och on\u00f6diga tillsatser. Det blev mer \u00e4n bara ett milj\u00f6val. Det blev ett omsorgsval. Jag \u00e4lskade att vika bl\u00f6jorna och f\u00f6rbereda dem inf\u00f6r n\u00e4sta anv\u00e4ndning. \u00c4lskade bytena och se de olika m\u00f6nstren p\u00e5 mitt barns rumpa. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Sen f\u00f6ddes Green Poppy<\/h3>\n\n\n\n<p>N\u00e4r jag var gravid med mitt andra barn s\u00e5 var det f\u00f6rsta bl\u00f6jfri (2 \u00e5r och 1 m\u00e5nad var hon n\u00e4r hon blev bl\u00f6jfri) och jag ville k\u00f6ra p\u00e5 med tygbl\u00f6jor, inget snack om saken. Men sen tog jag n\u00f6rderiet till en ny niv\u00e5. <\/p>\n\n\n\n<p>Precis n\u00e4r andra barnet f\u00f6ddes s\u00e5 var det ett annat tygbl\u00f6jem\u00e4rke som var till salu. Det hade faktiskt varit en tanke redan n\u00e4r mitt f\u00f6rsta barn var liten d\u00e5 lilla lammet (\u00e5terf\u00f6rs\u00e4ljare) var till salu men det k\u00e4ndes d\u00e5 \u00f6verm\u00e4ktigt. Men det h\u00e4r g\u00e5ngen var jag mer intresserad och funderade p\u00e5 riktigt \u00f6ver att k\u00f6pa m\u00e4rket. Av olika anledningar blev det inte av och jag la ner id\u00e9en. Men s\u00e5 pratade jag med en v\u00e4n och hon sa d\u00e5 &#8221;men starta ett eget m\u00e4rke&#8221; och jag skrattade &#8221;inte kan jag&#8221;.<\/p>\n\n\n\n<p>Men den d\u00e4r kommentaren s\u00e5dde verkligen ett fr\u00f6.<\/p>\n\n\n\n<p>Och ja, being as I am, s\u00e5 b\u00f6rjade jag googla. Hur hittar man en producent, hur startat man ett f\u00f6retag.<\/p>\n\n\n\n<p>Och hipp som happ &#8211; h\u00e4r kom Green Poppy &lt;3<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mer \u00e4n bara bl\u00f6jor<\/h3>\n\n\n\n<p>Med tiden har Green Poppy blivit mer \u00e4n en webbutik. Det \u00e4r en plats f\u00f6r kunskap, samtal och inspiration kring h\u00e5llbarhet i sm\u00e5barnslivet. Jag har tr\u00e4ffat s\u00e5 m\u00e5nga fina personer via tygbl\u00f6jegrupper och l\u00e4rt mig s\u00e5 otroligt mycket. Om barn och om bl\u00f6jor men ocks\u00e5 om livet i sig.<\/p>\n\n\n\n<p>Det har ocks\u00e5 blivit mitt mission att det ska bli enklare f\u00f6r f\u00f6r\u00e4ldrar att v\u00e4lja tygbl\u00f6jor. Jag vill utbilda och visa, v\u00e4gleda och inspirera. Jag vill att det ska k\u00e4nnas tryggt att st\u00e4lla fr\u00e5gor. Tryggt att vara nyb\u00f6rjare. Tryggt att g\u00f6ra sm\u00e5 steg.<\/p>\n\n\n\n<p>F\u00f6r det \u00e4r d\u00e4r det b\u00f6rjar.<\/p>\n\n\n\n<p>Om du \u00e4r nyfiken p\u00e5 tygbl\u00f6jor men \u00e4nnu inte tagit steget vill jag s\u00e4ga det h\u00e4r: det beh\u00f6ver inte vara sv\u00e5rt. Det beh\u00f6ver inte vara perfekt. Det r\u00e4cker att b\u00f6rja.<\/p>\n\n\n\n<p>Och jag \u00e4r s\u00e5 glad att du \u00e4r h\u00e4r.<\/p>\n\n\n\n<p><a href=\"https:\/\/greenpoppy.se\/en\/om-oss\/\" type=\"page\" id=\"3748\">H\u00e4r kan du l\u00e4sa mer om <\/a>Green Poppy och historien. <\/p>\n\n\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Ibland b\u00f6rjar n\u00e5got litet och v\u00e4xer till n\u00e5got mycket st\u00f6rre \u00e4n man f\u00f6rst t\u00e4nkt sig. F\u00f6r mig b\u00f6rjade det med en nyfikenhet kring tygbl\u00f6jor. Eller egentligen var det en medf\u00f6dd nyfikenhet. Jag har vetat hela mitt liv att mina f\u00f6r\u00e4ldrar anv\u00e4nde tygbl\u00f6jor till mig n\u00e4r jag var liten. Det har alltid liksom sagts och jag [&#8230;]\n","protected":false},"author":1,"featured_media":6571,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[321],"tags":[],"class_list":["post-6570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hallbart-foraldraskap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Varf\u00f6r jag b\u00f6rjade med tygbl\u00f6jor och startade Green Poppy - Green Poppy<\/title>\n<meta name=\"description\" content=\"L\u00e4r k\u00e4nna grundaren bakom Green Poppy, varf\u00f6r just tygbl\u00f6jor och hur f\u00f6ddes ett av Sveriges st\u00f6rsta varum\u00e4rken f\u00f6r tygbl\u00f6jor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/greenpoppy.se\/en\/2026\/02\/11\/varfor-jag-borjade-med-tygblojor-och-startade-green-poppy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Varf\u00f6r jag b\u00f6rjade med tygbl\u00f6jor och startade Green Poppy - Green Poppy\" \/>\n<meta property=\"og:description\" content=\"L\u00e4r k\u00e4nna grundaren bakom Green Poppy, varf\u00f6r just tygbl\u00f6jor och hur f\u00f6ddes ett av Sveriges st\u00f6rsta varum\u00e4rken f\u00f6r tygbl\u00f6jor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/greenpoppy.se\/en\/2026\/02\/11\/varfor-jag-borjade-med-tygblojor-och-startade-green-poppy\/\" \/>\n<meta property=\"og:site_name\" content=\"Green Poppy\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profile.php?id=61554367862205\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-11T17:50:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-11T17:51:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/greenpoppy.se\/wp-content\/uploads\/2026\/02\/Poppy-Digital-Webbdesign-Kajmo-046.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1707\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Green Poppy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Green Poppy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/greenpoppy.se\\\/2026\\\/02\\\/11\\\/varfor-jag-borjade-med-tygblojor-och-startade-green-poppy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/greenpoppy.se\\\/2026\\\/02\\\/11\\\/varfor-jag-borjade-med-tygblojor-och-startade-green-poppy\\\/\"},\"author\":{\"name\":\"Green Poppy\",\"@id\":\"https:\\\/\\\/greenpoppy.se\\\/en\\\/#\\\/schema\\\/person\\\/08d9596a235ae02bd882cc4e571b4013\"},\"headline\":\"Varf\u00f6r jag b\u00f6rjade med tygbl\u00f6jor och startade Green Poppy\",\"datePublished\":\"2026-02-11T17:50:59+00:00\",\"dateModified\":\"2026-02-11T17:51:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/greenpoppy.se\\\/2026\\\/02\\\/11\\\/varfor-jag-borjade-med-tygblojor-och-startade-green-poppy\\\/\"},\"wordCount\":758,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/greenpoppy.se\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/greenpoppy.se\\\/2026\\\/02\\\/11\\\/varfor-jag-borjade-med-tygblojor-och-startade-green-poppy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/greenpoppy.se\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/Poppy-Digital-Webbdesign-Kajmo-046.jpg\",\"articleSection\":[\"H\u00e5llbart f\u00f6r\u00e4ldraskap\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/greenpoppy.se\\\/2026\\\/02\\\/11\\\/varfor-jag-borjade-med-tygblojor-och-startade-green-poppy\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/greenpoppy.se\\\/2026\\\/02\\\/11\\\/varfor-jag-borjade-med-tygblojor-och-startade-green-poppy\\\/\",\"url\":\"https:\\\/\\\/greenpoppy.se\\\/2026\\\/02\\\/11\\\/varfor-jag-borjade-med-tygblojor-och-startade-green-poppy\\\/\",\"name\":\"Varf\u00f6r jag b\u00f6rjade med tygbl\u00f6jor och startade Green Poppy - 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